Top 10 Best Fashion Photographers in the World

The world of fashion is always changeable and does not stay the same for a long time. For this reason, it is widely believed that fashion photography is highly important since it brings to us everything new that is created by fashion designers. Fashion shows come to tell us the latest trends that are presented by famous fashion houses but it is impossible for all of those who care about fashion to attend these shows. Fashion photography allows us to know what is presented in fashion shows and what even happens in studios to know what to wear. Fashion photography is not something new that has recently appeared as fashion photographers started to appear in 1856 to encourage people to care more about the world of fashion.

The first photographer in the world of fashion photography was Adolphe Braun who was a famous French photographer and the first one to publish a fashion book with 288 photographs. Fashion photographers capture their photos for advertisements and fashion magazines and those photographers do not work alone as there are others who help them such as the photo assistants, stylists, set designers and others for hair, make-up and manicure.

How to Become a Fashion Photographer: A Comprehensive Guide

Are you passionate about both fashion and photography? If so, a career as a fashion photographer may be the perfect fit for you! In this comprehensive guide, we will walk you through the process of becoming a successful fashion photographer, covering everything from understanding the role and responsibilities of a fashion photographer to mastering the technical aspects of the craft. With dedication and hard work, you can turn your passion into a thriving career in the exciting world of fashion photography.

Who is a Fashion Photographer?

Before we delve into the details, let’s understand who exactly a fashion photographer is. A fashion photographer is a professional who specializes in capturing alluring and visually stunning images that showcase clothing, accessories, and overall fashion trends. They create compelling visual narratives that evoke emotions, transmit the desired brand image, and inspire consumers.

Key Points:

  • Fashion photographers specialize in capturing stunning images of clothing and accessories.
  • They create visual narratives that evoke emotions and inspire consumers.
  • They play a crucial role in advertising campaigns, fashion magazines, and runway shows.

Fashion photography goes beyond simply taking beautiful photographs. It involves understanding the fashion industry, trends, and the desired brand image. Fashion photographers work closely with designers, stylists, makeup artists, and models to create visually captivating images that align with the brand’s vision.

Job description of a fashion photographer:

The job description of a fashion photographer encompasses various responsibilities. They are responsible for conceptualizing and planning photoshoots, scouting locations, directing models, and coordinating with the creative team. They have a keen eye for fashion and aesthetics, ensuring that every element in the frame contributes to the overall visual story.

Key characteristics of a professional fashion photographer:

To succeed in fashion photography, certain characteristics are essential. A professional fashion photographer should possess creativity, attention to detail, impeccable visual storytelling skills, and the ability to work under pressure. Time management, flexibility, and adaptability are also key traits, as the fashion industry often operates on tight schedules and dynamic changes.

Why Pursue a Career in Fashion Photography?

Now that we’ve established what a fashion photographer does, you might be wondering why you should pursue a career in this field. Here are a few compelling reasons:

  1. Creative Expression: Fashion photography allows you to blend your love for fashion and photography into a captivating art form. It provides a canvas for expressing your unique vision and creativity.
  2. Working with Talented Professionals: As a fashion photographer, you will collaborate with models, designers, makeup artists, stylists, and other industry professionals. This collaborative environment offers endless opportunities to learn from and be inspired by talented individuals.
  3. Being at the Forefront of Fashion Trends: Fashion photographers are constantly immersed in the world of fashion. You will have the privilege of witnessing and capturing the latest trends even before they hit the market.
  4. Exciting and Dynamic Work Environment: Fashion photography involves traveling to exotic locations, working backstage at fashion shows, and being part of high-profile advertising campaigns. Each assignment presents a new and exciting challenge, ensuring that no two days are ever the same.

Achieving Success in Fashion Photography

To establish yourself as a successful fashion photographer, you need to go beyond just taking great photos. Here are some key steps to help you navigate the path to success:

1. Understand The Basics of Photography

Before diving into fashion photography, it’s crucial to have a solid foundation in the fundamentals of photography. Develop a strong understanding of exposure, composition, lighting, and post-processing techniques. Enroll in photography courses, read books, and practice extensively to refine your skills.

Fundamentals of Photography:

  • Exposure: Understand the relationship between aperture, shutter speed, and ISO to achieve the desired exposure.
  • Composition: Learn about the rule of thirds, leading lines, symmetry, and other composition techniques to create visually appealing images.
  • Lighting: Master both natural and artificial lighting techniques to effectively manipulate light and enhance the mood of your photographs.
  • Post-processing: Familiarize yourself with photo editing software and techniques to elevate the overall quality of your images.

2. Specialize in Fashion Photography

Once you have a solid foundation in photography, it’s time to specialize in fashion photography. This involves studying the work of renowned fashion photographers, immersing yourself in fashion magazines, and attending fashion shows to develop an understanding of current trends and styles.

How to specialize in fashion photography:

  • Study the Masters: Research and analyze the works of renowned fashion photographers such as Richard Avedon, Mario Testino, and Annie Leibovitz. Understand their unique styles and techniques.
  • Stay Updated with Fashion Magazines: Subscribe to fashion magazines like Vogue, Harper’s Bazaar, and Elle. Study the layouts, compositions, and overall aesthetic of their fashion editorials.
  • Attend Fashion Weeks and Shows: Attend local fashion weeks and shows to observe the latest trends, meet industry professionals, and network with other aspiring fashion photographers.

3. Get the Right Equipment

Investing in the right equipment is crucial for a fashion photographer. While a professional camera is essential, don’t overlook the importance of high-quality lenses, lighting equipment, and accessories.

4. Build a Portfolio

Creating a compelling portfolio is an essential step in establishing yourself as a fashion photographer. Your portfolio showcases your skills, unique style, and versatility. Include a variety of images that demonstrate your ability to capture different styles, moods, and fashion genres.

How to build a compelling portfolio:

  • Curate Your Best Work: Select your strongest images that align with the fashion industry’s aesthetic. Aim for quality over quantity.
  • Showcase Range: Include a diverse range of photographs that highlight your versatility as a fashion photographer. Include different lighting styles, fashion genres, and aesthetics.
  • Collaborate with Models and Stylists: Network with aspiring models and fashion stylists to organize photoshoots and showcase your ability to work collaboratively.

5. Learn from the Industry’s Best

To continuously improve your skills, seek mentorship and learn from seasoned professionals in the field. Attend workshops, join photography communities, and participate in online forums to gain insights and guidance from experienced fashion photographers.

6. Intern or Assist

Consider interning or assisting established fashion photographers to gain invaluable hands-on experience. This allows you to observe professionals in action, learn behind-the-scenes techniques, and build industry connections.

Benefits of internships and assisting roles:

  • Learn Industry Secrets: Working closely with experienced professionals provides the opportunity to learn techniques, tips, and tricks that cant be found in books or online resources.
  • Develop Industry Connections: Internships and assisting roles allow you to network with industry professionals, opening doors to future collaborations and job opportunities.

7. Network in the Fashion Industry

Building a strong network is vital in the fashion industry. Actively network with fashion designers, stylists, models, makeup artists, and other photographers to establish connections and create collaborative opportunities.

Effective networking strategies for emerging fashion photographers:

  • Attend Industry Events: Attend fashion industry events, exhibitions, and fashion weeks to meet professionals and be part of the community.
  • Utilize Social Media: Leverage platforms like Instagram, Pinterest, and LinkedIn to showcase your work, connect with industry influencers, and engage with potential clients.

Now, let’s discover more about the top 10 best fashion photographers in the world with being based on fame and experience:

10 Ellen von Unwerth – Germany

Ellen von Unwerth (1)
Ellen von Unwerth (2)

Ellen von Unwerth is a fashion model, photographer and director. She started her career in front of the camera as a fashion model for 10 years and then moved behind the camera to work as a director and photographer. Ellen specializes in capturing fashion, advertising and editorial photographs. Her work can be found in top fashion and beauty magazines such as Vogue, Arena, The Face, Twill, Interview and Vanity Fair. She received several awards and the first one was in 1991 at the International Festival of Fashion Photography.

Discover how to be a fashion photographer easily and quickly…

9 Rankin – United Kingdom 

Rankin (1)

John Rankin Waddell is commonly known as Rankin which is his working name. He is widely known to be one of the most famous British names in the world of fashion photography. He specializes in capturing portrait and fashion photographs. His passion for photography forced him to leave studying accounting at the beginning of his life. He started with Jefferson Hack their first magazine “Dazed & Confused” after graduation.

8 Kai Z Feng – China

Kai Z Feng (1)
Kai Z Feng (2)

Kai Z Feng is a Chinese photographer who came from China to be one of the most famous fashion photographers in the whole world. He started working as a graphic designer at the age of 18 when he moved to London. He specializes in capturing portrait, fashion, commercial and editorial photographs working with celebrities such as Nicole Kidman, Jennifer Lopez and Katy Perry and he shoots for top magazines and brands around the world such as Burberry, Hugo Boss, Ben Sherman, Aquascutum and more.

7 Peter Lindbergh – Germany

Peter Lindbergh (1)
Peter Lindbergh (2)

Peter Lindbergh is a German filmmaker and photographer who is widely known for his black-and-white photographs. He started shooting for Vogue in 1978 when he moved to Paris. His work has been published in different top magazines such as Vanity Fair, allure, Rolling Stone and The New Yorker. Peter Lindbergh published his first book “10 Women by Peter Lindbergh” in 1996 and won several awards such as “Award Of Courage” amfAR New York, USA in 2014, “Fashion Layout of the Year” Lucie Awards New York, USA in 2010 and more.

6 Lindsay Adler – United States 

Lindsay Adler (1)
Lindsay Adler (2)

Lindsay Adler is a portrait and fashion photographer, educator and author. Her work can be found in Fault, Zink Magazine, Bullet Magazine, Professional Photographer, Popular Photography and Rangefinder Magazine. Lindsay Adler’s first book, “A Linked Photographers’ Guide to Online Marketing and Social Media”, was published in 2010, while the second one, “Fashion Flair for Portrait and Wedding Photography”, is considered to be one of the best photography books since it was named as one of the top 10 books on Amazon in 2011.

5 Russell James – Australia

Russell James (1)
Russell James (2)

Russell James is a fashion and beauty photographer whose passion for photography turned him from a laborer in a trash can factory to a professional and famous photographer. He is widely known for capturing photos of celebrities and shooting for Victoria’s Secret for being its main photographer. His work has been published in several top magazines such as Vogue, Marie Claire, American Photo, GQ, W and Sports Illustrated. He received several awards such as Hasselblad Masters Award 2009 and Western Australian of The Year-Art and Culture in 2013.

4 Todd Anthony Tyler – Canada

Todd Anthony Tyler (1)
Todd Anthony Tyler (2)

Todd Anthony Tyler is one of the most famous fashion photographers in the whole world especially in Asia. He is not just a fashion photographer as he is also an actor, writer and art director. He started his career as a model which allowed him to achieve success while being behind the camera. Todd Anthony Tyler has his own studio in Shanghai, China and this is why he is a well-known photographer in Asia. His work has been published in different fashion and beauty magazines such as Elle China, Vogue China, L’Officiel and Harper’s Bazaar China. Tyler also appeared as a judge on Asia’s Next Top Model and Fit for Fashion TV.

3 Mario Testino – Peru

Mario Testino (1)
Mario Testino (2)

Mario Testino is a Peruvian photographer who specializes in capturing portrait and fashion photographs for the most famous brands and he also works with celebrities. His work has appeared in top magazines such as Vanity Fair and Vogue. He started to become a very famous photographer who is widely known for many people around the world in 1997 when Princess Diana chose him to photograph her for Vanity Fair. He is still capturing photos of the British royal family making this photographer one of the most respected names in the world of photography in general and not just in fashion photography.

2 Annie Leibovitz – United States

Annie Leibovitz (1)
Annie Leibovitz (2)
Annie Leibovitz (3)
Annie Leibovitz (4)

Annie Leibovitz is one of the most creative and professional photographers that you can ever find in the whole world and not just in the United States. Her passion for the magnificent beauty of nature and everything around her including the living energy of place and emotion of land allow her to capture the most amazing portrait and fashion photographs that you can ever see. She takes you through her photographs to another world which is believed to be imaginary. She began her career when she was still a student in 1970 working for Rolling Stone magazine and then she started working for Vanity Fair in 1983. She received several awards such as International Center of Photography Lifetime Achievement Award, American Society of Magazine Editor’s first Creative Excellence Award and more.

1 Emily Soto – United States

Emily Soto (1)
Emily Soto (2)
Emily Soto (3)
Emily Soto (4)

Emily Soto is an American fashion photographer who is known for her creative photos in the world of fashion photography. She tries to help other fashion photographers who are new to the world of fashion photography through providing different workshops not just in the United States but in other areas around the world such as Asia, Europe and Australia. Emily is also the owner of which helps her to increase the number of photographers following her. Emily’s work can be found on different famous websites and in top magazines such as S Moda, Brides, Martha Stewart Weddings, Manhattan Weddings, Digital SLR Magazine,,,,,, Eco Brides (Australia),, Thrifty Hunter and more.

Adam Jones

Adam Jones, a professional photographer with over 20 years of experience in the industry. Adam's passion for photography began when he was just a teenager, and he has since honed his craft and developed a unique style that sets him apart from other photographers. He has worked with a wide range of clients, from major corporations to small businesses and individuals, and has been featured in publications such as National Geographic, Time, and The New York Times.Adam's photography style is characterized by his ability to capture the beauty and essence of his subjects, whether it's a stunning landscape or a candid portrait. He has a keen eye for detail and a talent for capturing the perfect moment. In addition to his work as a photographer, Adam is also a blogger and social media influencer, sharing his experiences and insights with a growing audience of followers.Adam's photography has taken him to some of the most beautiful and remote locations in the world, from the mountains of Nepal to the beaches of Bali. He is passionate about using his photography to inspire others and to raise awareness about important social and environmental issues. In his free time, Adam enjoys hiking, camping, and exploring new destinations off the beaten path.If you're looking for a photographer who can capture the beauty and essence of your subject, look no further than Adam Jones. With his years of experience, keen eye for detail, and passion for photography, he is sure to deliver stunning images that will exceed your expectations.


  1. Que mal esta página con tanta pero tanta publicidad ni siquiera se puede ver bien el contenido

  2. Emily Soto isn’t famous this was probably sponsored by her she’s not talented my ass

    What kind of joke of a list is this? A few should be on here, yes, but Topteny should stick to cute pictures of kittens. Topteny is pathetic.

  4. Sounds like a puff piece to sell someone’s actions and workshops… great PR I guess.

  5. Emily Soto is rather wonderful in her quirky imagery and mixes the modern with the old so well, but I don’t think that placing her as number 1 makes this list very credible. She definitely belongs in the top twenty of her contemporaries though and I wish this list has been expanded to included twenty and no ranking placed on any of them. Personally, I am a huge admirer of Soto’s work and her outdoor location shoots have influenced my own style portraits, but as she recently admitted in Facebook in response to this, she is thrilled to be in this company. I note that Nick Knight is delivering fashion photography workshops for the price of a car at present. I suppose, the teaching is paying as much as photography pays him? He is definitely worth his place in my top twenty. Maybe, because of her social media interactions and being involved with the ‘actions’ outfit, she is influencing young or aspiring photographers rather more than any of the others?

  6. How can Steven Meisel not be on that list….his editorials are so much more than just pretty girls with flowers ….

  7. I don’t find Emily Soto as good as she famous. I know a ton of talented photographers who can kick her ass.

  8. Annie Leibovitz is not a fashion photographer, I don’t know who the hell Emily Soto is as well as a couple others and how the HELL are Jurgen Teller, Inez and Vindooh, Mert & Marcus, Steven Klein, Tim Walker and Demarchelier NOT on this list. Who put this list together?

  9. LOVE so many of these but unless I missed it, how are Mert and Marcus not on this list? They seem to land so many huge campaigns and covers. Love those guys

  10. Roversi? Bailey? Knight? Meisel? Demarchelier? Schuller? Slimane? Kidd? Tran?

    Come on, you’re not even trying with this list.

Back to top button

Pin It on Pinterest