So, you have a famous brand like Nike or Adidas and want to reach more consumers? There are some essential strategies that you can use for your benefit. First, as a famous brand, you already have some market traction. This means that you can leverage this market identity for your benefit. Regardless of their popularity, famous brands need more consumers to stay in business.
They usually resort to all sorts of marketing strategies to help bring in more consumers. There is no point in flogging a dead dog. Old marketing strategies are no longer effective and efficient as they used to be. The world has since moved on to newer and more innovative marketing strategies. Whether you have a famous brand or not, the following marketing strategies can help your brand reach and attract new consumers.
Reaching new consumers: 10 marketing strategies to use
If you have marketing strategies that are innovative and efficient, reaching new consumers should not be difficult. A marketing strategy is a set of actions or steps for any business brand to increase sales or brand awareness. Your marketing strategy must appeal to your customer. Many businesses often wonder which strategy best helps a famous brand company reach consumers. There is no single strategy, as the market is constantly moving. However, the following 10 marketing strategies will be efficient and effective.
1 Use the power of social media
To know which strategy best helps a famous brand company reach consumers, you should try social media. Social media has numerous attractive features that can be used to reach new consumers. For example, a famous brand can access new customers with carefully curated posts on social media. A video or an image can accompany these posts. However, leveraging social media is still one of the cheapest and easiest ways for any famous brand to reach consumers. Social media lets potential consumers quickly learn about the famous brand, its products, series, and special offers. Engaging with potential consumers this way can be used to build brand loyalty while elevating your customer service.
2 Create search engine optimization (SEO) campaigns
With search engine optimization (SEO), any famous brand can increase its visibility online. SEO has a technical aspect, but this can be handled by an online advertising and promotion agency or consultant. SEO campaigns configured for your brand can help increase the visibility of your business online. SEO works with your website. This website acts as your online store. The SEO service is configured according to your website’s contents and keyword descriptions. For example, your website pops up when people search for products using these keywords online. SEO can also be used to increase your website ranking among search engine results. Many famous and unknown brands have leveraged SEO to reach consumers and increase their sales and revenue.
3 Promote your products through influencers
Thanks to Instagram, Facebook, Twitter, Snap Chat, Tik Tok, and YouTube. Your famous brand can easily reach consumers without much effort. This can be done by leveraging the popularity of influencers. An influencer is a social media user, celebrity, company, or business with many followers. Many social media influencers have millions of followers. This is the easiest way to put out your famous brand in front of millions of viewers. An influencer may charge you per post or month, depending on your agreement. There are many ways influencers promote famous brands. Influencers help businesses and brands create value by usually telling an emotional story about the brand. This can easily persuade their followers and supporter to search for that product and buy it.
4 Start an affiliate marketing program
Affiliate marketing programs are another strategy to help reach consumers easily. However, with this strategy, you will need to partner with resellers to help sell your products. In this case, the resellers are the affiliates, earning commission or bonuses for each sale they make. An affiliate marketer can sell your product either online or offline. Affiliates help spark interesting conversations about your products and help in increasing the market penetration of your famous brand. This way, you can easily reach new consumers to increase sales efficiently.
5 Content marketing
Content marketing has slowly evolved into creating creative content surrounding your products. With content marketing, you educate your consumers about your product. This is a contrast to forcing them to buy. Contents are produced in such a way that they are used to influence the buyers’ behaviors. This strategy is a promotional approach that focuses on the creation and distribution of relevant information about the product. Similarly, information can also be created around consumers’ needs and pain points. This way, they can learn more about potential products/services and decide to buy.
6 Industry events
Whether online or offline, industry events serve as an effective way to reach consumers. For example, various online and offline tradeshows can be used to market your famous brand. This is an effective strategy that uses crucial B2B tools like exhibitions, symposiums, seminars, webinars, etc. Industry events bring together various companies and brands within a particular industry. These events can be virtual or physical and can be used for brands to connect with consumers and show off their latest offerings in terms of services/ products.
7 Paid media promotion and advertising
Paid media is still a relevant strategy for famous brand companies to reach consumers. With paid advertising, you can easily grow your website traffic. Paid media promotion and advertising come in various forms. It could be offline or online. Regardless of the cost, it is still a very effective strategy for a famous brand company to reach consumers.
8 Internet marketing
With internet marketing, a famous brand company uses a specific tool to reach consumers. Also known as online marketing, it uses a combination of email and web features for advertising products to drive sales through online web stores and physical stores/outlets. Internet marketing also includes social media channels, but this can be adopted as a different strategy because of its efficiency. Internet marketing involves the use of elaborate channels on the internet to spread the word about a famous brand or company. This usually consists of the use of search engines. Internet marketing involves promotional media that can be audio, video, text, image, product placement online, and so on. With numerous online marketing tools and channels available, internet marketing can be any marketing service done online to reach customers easily.
9 Email Marketing
With email marketing, you can easily reach consumers. It is a highly effective strategy that can be used to nurture possible consumers. After some persuasion, these consumers can be converted to buyers who buy your products or services. Email marketing is done professionally to ensure that your emails are not sent directly to spam folders. Email marketing, unlike internet or social media marketing, involves some expertise and finesses. Many famous brands usually get internet advertising consultants to handle email marketing campaigns. Email marketing is known to come with some measured level of success. This means that if deployed and executed correctly, it could easily help your brand reach consumers and make more sales.
10 Create tutorials about your products
Like content marketing, tutorials can be an effective strategy for reaching consumers. Video tutorials are one of the best ways to reach consumers. This method involves getting the word out about your brand and its products. Try to teach people something valuable about your product. Whether cooking with an air fryer, you need to teach them how to cook healthy and delicious meals. At this point, your product should be used for the demonstration. For example, if you sell paints, you can teach people how they can apply special painting techniques to their homes for sustained benefits. The benefits that can be obtained from reaching consumers through tutorials are enormous. You can google on problems people have the most that are related to your product. Then try to create a quality and premium video tutorial around the issue. For example, video tutorials can be posted on social media or video-sharing websites. Once you do this, you will see that there will be an increase in online engagement about your products.