Many service businesses fail to recognize how much they can benefit from social media. If you’re one of those service businesses that haven’t fully taken advantage of its potential, the following may help you recognize the benefits it can bring to your business in terms of elevating your brand, bringing you to the front of people’s minds, using it for effective customer communications, and utilizing it as an effective advertising channel.
1 It helps boost website traffic
You know how well websites convert, but you also know how difficult it is to compete in the search engine game, especially if you don’t have a steady stream of traffic. Thankfully, you can utilize your social media accounts to redirect visitors to your website. By setting up specific landing pages on your website, you can optimize them for conversions which may end up generating considerable revenue if done correctly.
Imagine you have a pressure washing business and you operate within the field service industry. With the help of fully integrated business software like Jobber, you can utilize your social media accounts and website to their full potential. Qualified social followers can be redirected to your site where they can instantly get estimates, quotes or answers to questions from your website thanks to the smart technology you have adopted.
2 It can increase brand awareness
More than 240 million people in the United States, or roughly 72.3% of the population, use social media in some form or another. This statistic means if you advertise and post on your social media accounts, you can ideally reach seven out of 10 people in your town who are online. If you’ve used traditional advertising before, you know that kind of reach is expensive. (1)
3 It makes people know you’re still operational
Aside from letting people know your business exists, being active on your social media can make people aware your business is still operational. Many companies have lost many business opportunities just because prospects thought they were no longer in the game.
4 Your business can quickly remain in people’s minds
Perhaps the most significant value of social media is to keep your business at the top of people’s minds. You don’t even need to think of something viral to make that happen. Just posting images of you at work, sharing visuals of what before and after look like and engaging in conversations online can really help to form a feeling of community and genuine interest.
5 You can use it to manage your reputation
Of course, not everything is about marketing and advertisement. Managing your reputation is also a crucial business process you can perform on social media. After all, it’s easy to reach the community on these platforms.
According to a study, more than 50% of Americans are on social media and check their feeds multiple times a day. If you have something important to say to the community, your customers, and even your leads, social media can make sure it’ll reach your intended audience. (2)
6 It can be a tool for customer support
Aside from using social media for public relations, you can also utilize it as a customer communication and support tool. People now expect businesses to use their social media accounts to reach them. So not making the most of social media will only be to the detriment of your business.
7 You can use it to keep tabs on the competition
Aside from bringing you closer to the people you serve, social media can help you keep a close eye on your competitors. Remember, everything is public on social media, and if your business rivals are also using these online platforms, you can check out how they’re faring. You’ll know when they’ll start their promotions and introduce new services. With these little pieces of information alone, you can make your move to thwart their efforts or come up with something better on your own.
8 It’s effective and efficient for advertising
The best thing about paid advertising on social media is it’s worth every cent, and each instance of ad appearance is sure to be seen by your intended audience. For the past few years, more than 58.8% of marketers deemed social media a crucial part of their strategy. (3)
If you don’t want to spend anything, it’s alright, too. Advertising organically on social media through posts works as well, especially if you apply the right social media marketing strategies.
9 It comes with lots of useful data
Unlike traditional advertising and marketing platforms, social media websites and services can provide you with a truckload of data for your business. Before, you would need to hire or get the benefits of third-party survey companies to understand how effective your marketing and advertising efforts are. Now, this data can be readily available to you on social media free of charge.
10 It can help solidify your relationship with your customers
Social media allows you to strengthen your relationship with your customers. Through social media, you can educate, entertain, and help them with their concerns. You can get close to the people you work for through these platforms.
Remember, compared to other industries and business types, the field service industry is much more personal and up close. You get to see your customers face to face in their very own homes. So, it makes sense if you can get closer to them and know them as the people they are.
These are the ten reasons you should use social media for your business. The next step is to put these tips into action and create a social strategy that works for you.
- “Social Network Usage & Growth Statistics: How Many People Use Social Media in 2021?”, Source: https://backlinko.com/social-media-users
- “Seven-in-ten Facebook Users Say They Visit Site Daily”, Source: https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
- “State Of Social”, Source: https://buffer.com/state-of-social-2019