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Do you remember how much we used to love animated characters when we were kids? Even if you’re in your worst mood, an excellent animated video lightens you up. Such videos not only bring fun but also share vast knowledge and that in the most straightforward way. Perhaps this is the reason; animated videos have turned into robust tools for marketing endeavors. In today’s fast-paced digital age, animated videos are gaining a newfound sense of popularity. It doesn’t matter if it is a short 1-minute video clip or a full-length video, an excellent animated promotional video helps in bringing your ideas to life.
Another thing that makes animated videos to be a useful marketing tool is that they are easier to understand. If your video contains detailed graphs and charts, it can guide your audience quite quickly. Moreover, though animated characters are fictional and don’t have a real age, nationality, and beliefs, they appeal to people of all ages. Speaking of creativity, the sky’s the limit when it comes to animation. If you have the right animation maker and a good sense of creativity, you can share the story of your business or product in a fun and engaging way. Over the years, numerous renowned companies have brilliantly used animated videos to advertise themselves and their products. Some of the great examples include Safe Drive by XL Team, How Deep The Ocean Really is by Tech Insider, Know Your Bean by Ethical Coffee Chain, etc. In this article, you will come to know how important a high-quality promo video is for business development and bringing social engagement, but before that let’s have a look at some surprising facts about animated videos.
Facts About Animated Videos
You may not know it, but an animated video can promote your brand better than any other medium. An excellent animated promotion video better describes what your product or service is about more entertainingly. When it comes to consuming online content, more people like to choose to watch a video over reading a chunk of written text. According to a popular business news website, Business insider each day on YouTube, around 500 million hours of videos are watched. Even on social media platforms, video content is exploding. Approximately 82% of users on Twitter watch video content. In addition to this, videos are enticing material for search engines like YouTube & Google. You need to add a detailed description, create a killer title, insert relevant tags, and your videos will get a large amount of organic traffic from search engines. By 2020, online videos will account for more than 80% of all internet traffic says CISCO. So, it is the right time to bring this marketing strategy into practice. Now let’s have a look at some reasons why using animated video is the best strategy for your business growth.
Importance of Animated Promotional Video for Business Development
An animated video is an engaging way to promote a business without breaking your bank and making a lot of efforts.
1 Helps you stand out from the competition
As digital marketing is rapidly transforming into a competitive marketplace, it is important for your business to stand out from the competition. When you create an animated video for the marketing of your business, you set your business apart from your competitors as it establishes you as an innovative company. With animation, you can bring any concept to life.
2 The animation video is perfectly grasped by viewers
It is a known fact that people receive about 85% of the information through vision. Since animation videos make even complex information easy to understand, they are perceived by viewers quite easily. A high-quality promo animated video for business is like a great photo – it is adequate to have just one look for a few seconds to understand what is presented.
3 Videos entertain, educates and inspires
Today, everyone who wants to buy a product which he/she has never used before would like to know how the product can be utilized. And nothing can give a better demonstration than video content. Therefore, the use of animation in marketing is becoming quite popular day-by-day. Moreover, creative videos also entertain the viewer.
4 The best strategy for social media
Animated Videos become the best approach to bring engagement on your social media channels. Animated videos are engaging instruments that can help you tell your story more comprehensively. Moreover, these videos give you a wider audience as millions of people on other platforms share them. So, if you create a sweet and short explainer video, it may go viral.
5 Offers great scope of creativity
With animated videos, you can come up with any storyline you find relevant to your business. Your creativity is your script – you can come up with just about anything to reach your audience or sell your product. In fact, with animation videos, the crazier, the better. You can think of a fun story that will leave a lasting impression on viewers.
6 Great way to save money on marketing
Most marketers find animation videos more cost-effective compared to other forms of advertising. With animation, you don’t require anything other than amazing skills and great animation video software. You don’t need even a camera, film set, actors and other staff. Although there are so many animation maker tools available in the market, Renderforest is gaining popularity for its user-friendliness, affordability and advanced features. This all-in-one tool allows you to create online videos, animations, and logos. So, if you’re looking for an affordable yet robust cartoon animation maker, you may try Renderforest. The good thing is, you can try their services for free.
A large number of videos are trying to get viewers’ attention; it is a big challenge for businesses to cut through the noise. A boring explainer video won’t do the trick anymore. Therefore, an animated video is a great way to boost engagement and stand out from the competition.Bio: I am the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed. My works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.