In this digital age, there is no limitation on where you can take your small business. Even if you have a small barbershop, you shouldn’t see any reason in not using the Internet in promoting your brand. As long as you back it up with quality services, there are no limitations on how and where you promote your brand. And this includes building a website, social media presence, loyalty programs, and apps and much more.
1 Build Your Online Presence
The first step to building your online presence is to create a website. In an age where most of your target audience has a smartphone and spends at least an hour online every day, having a barbershop website can help create a positive impression of your brand. It can help create an excellent first impression and a valuable information resource for both new and repeat visitors. When designing your site, make sure to consider what your existing customers and prospects expect to see.
Your target audience expects to see different styles and haircuts. You should also give them a glimpse of what your shop and facilities look like. Also, showcase your staff and their abilities.
While showcasing your services is one thing, you should also list your prices on your site. Your website provides you with the perfect platform to show why your service stands out. You should also include information about special offers, including seasonal discounts. Also, provide the option to fix an appointment. Make sure all the information on your site is up-to-date.
You should also provide useful information such as business hours and contact details on your site. While such information is provided on a deep page that needs some digging to find, when it comes to a barbershop page, it is recommended to give this information on the homepage. It is also important to design a responsive website so that your target audience can easily access it on their smartphones and tablets.
2 Create a Loyalty Program
A unique thing about barbershops is that repeat customers make up a big part of your revenue generation. It is recommended to create a customer loyalty program, preferably powered by a Loyalty app say2b, to make all your customers loyal to you. The rewards can include big discounts or even complimentary services. Promoting your program on the right platforms is important. This can include:
- Social media
- Local publications
- Coupon websites
- Mobile app
Create a points-based system to keep your customers coming back to you for your services. Follow these tips when creating the system:
- Determine the actions that will allow customers to earn points
- The actions can include making an online appointment, a customer referral, and/or booking via your app
- Assign points to each action. Make sure that it is easy for your customers to understand how much points they earn for each action.
- List the possible rewards against points accumulation Clearly
3 Social Media Marketing
Most of your consumers spend a significant amount of their time on social media, almost every day. A barbershop is perhaps the perfect business to be promoted on social media. Despite this, most barbershops never realize the advantages of social media marketing. There are so many ways in which you can use social networking to promote your business. Most importantly, you should create a gallery of all the hairstyles and haircuts you make. Facebook and Instagram are excellent platforms for building your fan following. The level of interaction that such platforms can create can be almost unmatched.
It is also recommended to add user-generated content to further boost consumer engagement and build trust. You can also promote your customer loyalty programs on social media to increase your customer base. Besides your website, social media provides an excellent place for providing detailed information about your loyalty program. Your social media fans would be more interested than on any other platform to avail such offers. One of the main reasons users follow brands on social networks is to gain the latest information about special offers and discounts.