Top 10 Ways to Promote your Photography Business
Want to grow your photography business and maybe even become a famous influencer in the process? If so, we’ve written up ten excellent ways to not only launch your business online but also scale it through the use of content, websites, blogs, and social media.
Millions of people are searching for photography-related services and businesses on the internet daily. But at the same time, millions of photographers, freelancers, and professional businesses are fighting for exposure and new customers as well.
To compete and make it in this highly competitive niche market, you must start implementing these working methods today.
1 Start a Website or Blog
One of the most simple and effective ways to grow your photography business is to go live with a website or blog of your own. This is as simple as registering a domain name, getting hosting, and going live with your site.
Best of all, there are little-to-no design or coding skills required. You can have a professional-looking site up and running in minutes using photography website templates available online.
2 Get Active on Social Media
More than 3 billion users spread across all major social networking platforms, such as Instagram, Pinterest, Facebook, Twitter, and more. All of them are craving for original content, and if you aren’t posting your photography, art, or portfolio on these platforms, you are simply missing out.
3 Interview Other Photographers and Share their Expertise
If you have a website, blog, or even a social platform, an excellent way to provide value to others while also growing your brand and photography business is to interview other experts within your field.
Try this out and see how your audience likes the content. And even better, the ones who you are interviewing will likely share that same content with their audiences as well.
4 Visit other Photography Sites for Ideas
To know what type of content is working best in photography, it’s important to keep an eye on other industry sites and your direct competitors. When you start to see what type of content is getting the most engagement, you can start thinking about new and creative ways to make similar content.
You can view a list of the top photography websites and blogs on the internet here.
5 Get Listed in Local Photography Directories
When someone is looking to hire a local photographer, they are likely heading to Google to find potential hires. In addition to making sure your site or business is listed in Google, it’s also important to have it listed in other smaller and local directories as well.
Such other platforms include the likes of Yelp, Google My Business, TripAdvisor, and many more. Get listed in as many as possible, and make sure all of your contact info is updated.
6 Cross Promote and Share Content on Instagram
Jumping back to social media, because it’s so extremely effective! Cross promoting is one of the best ways to instantly grow your reach and engagement.
The way this works is quite simple. Find other accounts on IG worth following and contact them directly. Then see if they would like to cross-promote content with you (maybe specific types of art or photography). Then you can both post a status update for each other and tag the other person to bring in more likes and comments.
7 Start a Facebook Fan Page and Get More Followers
Facebook has over a billion active users on their platform, and their Fan Pages also rank well in the search results. If these two reasons in themself aren’t enough to make sure you have a FB Fan Page in place, then I don’t know what it.
Start one today, then share it across your other social platforms to gain some immediate attraction, followers, and engagement.
8 Use Trending Hashtags and Topics on Social Media
Back to social media again, just because it’s so straightforward and important! But this time, we are focusing on how well it works with hashtags and trending topics — specifically with Instagram and Twitter.
Take a look at the most popular hashtags trending on Instagram and social media to see what’s working best. It’s also essential to make sure you mix things up and aren’t always using the same ones.
9 Collect Customer Reviews and Testimonials
No matter how great your business or service is, people will want to see and read real user testimonials and feedback. It would help if you were collecting these yourself while also making it extremely easy for your customers to post their reviews online.
10 Master the Art of SEO and Rank Higher on Google
Once you have a strong website, blog, and social media following in place, it’s a good idea to focus your efforts on Google. Through SEO (search engine optimization), you can improve where, when, and how often your site ranks in the search results.
Of all the methods listed here, this one is the most complex, but it’s also one of the best ways to scale a photography business in the right direction.
How to Increase Awareness and Revenue for Your Photography Business
Running your own photography business can be challenging for bringing in customers and making sure you are doing enough to keep it running. And while your passion is likely focused on photography, you should be learning how to become a business owner and marketer in the process.
The good news is, all of the working methods listed above are pretty easy to get started with, and they require little-to-no to of pocket costs or programming/design skills.
No matter where you currently are with your photography business or brand, be sure always to put a little work in every day to increase your following and presence online.