One of the best conversion rates is making your website as attractive to as many people as possible. That means pulling out all the stops in attracting customers so that they become interested in what you have to sell.
But how do you go about doing this? There have been studies over the decades about the best ways to bring customers to your website. Here are 5 of the top marketing strategy tips to make your website a visitor magnet.
1 Draw Them In With the Promise of Future Content
A more straightforward way to put this is to have subscriptions available on your website. Give your customers the option to sign up with their e-mails to get the latest news on your new services and products. If they know what will be available before everyone else does, they’re more likely to get excited about making future purchases.
2 Ensuring Your Website Loads Quickly
Although seconds are short, studies have shown that if a website takes longer than 2 seconds to load, then Internet users are more likely to click away and look for their content somewhere else. Keep your content as minimal as possible while still looking professional and providing the answers your customers are looking for.
3 Build Credibility With Your Brand
Customers enjoy doing business with those they like and trust, which means you have to give them a reason to trust and like you. That is called brand credibility. The way to do that is to include testimonials and reviews from other customers on your website. It demonstrates that those who have bought from you in the past have had a good experience
Another way to establish credibility is to include contact information for your business on every page, include links to articles that speak highly of your business, and post a picture of you and the key members of your team, especially if you’re a small business.
4 Use Effective Page Titles
If people don’t know what page they’re on, they’re not going to know what they’re looking at. Customers shouldn’t have to guess what they’re reading about, so provide an effective headline on each page so that your customers can skim the heading to see where they are. Use short headings in simple language.
5 Collecting Contact Information From Customers
It’s not a bad idea to make it easy for your customers to provide their contact information so that you can send them e-mails whenever you need to contact them. This creates a connection with them so that it demonstrates that you care about their concerns.
It will take some time and concerted effort to put all of this into motion before you can start seeing the results, but it will work out for you in the end. Conduct market research and website analysis to see which parts of your implemented tools are working and which ones need to be replaced with something more practical.