It doesn’t matter what type of business you’re running or even the industry you’re in – lead generation will always be critical to your current and future success.
Lead generation is how you increase brand awareness, letting people know you’re out there, what you do, and why they should care. It helps provide better customer insights so that you can start generating higher-quality leads that convert. It finds potential customers you may not have otherwise had access to and helps build brand loyalty. The list goes on and on.
Of course, if all those benefits sound like they’d take a lot of time and effort, that’s because they do. Thankfully, over the last few years, artificial intelligence has emerged as a viable way to lighten the load. In fact, AI is revolutionizing lead generation across several diverse sectors in equally fascinating and important ways.
In the realm of industries that have been positively impacted by technology, the importance of AI in real estate cannot be overstated.
As is true with many of these fields, real estate generates massive amounts of data daily. Information about homes, markets, buyers, sellers, etc. If you can cut through all that data and get to the true narrative underneath, you have the insight you need to always make the right decision for the right property at exactly the right time.
AI in real estate can be enormously valuable to that end, helping professionals analyze buyer preferences to know what they want and need. This can enhance personalized recommendations, helping pros find people who are most likely to become “ideal clients” in the first place.
AI in real estate can also be used to properly forecast market trends, which you can certainly do on your own, but that takes a great deal of time. It streamlines the qualification process, helps to identify high-potential leads through predictive analytics, and more – turning even smaller organizations into the lead generation machines they were meant to be.
Artificial intelligence has also been enormously impactful in healthcare. Here, it helps bolster organizations’ lead identification and generation efforts by analyzing massive volumes of patient data for more personal, customized treatment solutions. It’s a way to quickly match the right patient with the right healthcare provider, creating the best possible experience for all parties.
Not only does artificial intelligence help get people through the door of practice through more intelligent, targeted marketing, but it also helps to know exactly what to do with them once they’re there. This creates the most satisfying experience possible, which is huge in healthcare. The easier it is to look after someone’s health, the more likely they are to be proactive about it. This creates a more effective healthcare system and a healthier general population.
Over the years, retail consumers have clearly wanted their experiences to be both relevant and personal. They don’t just want generic product recommendations, for example. For a store to really stand out in a crowd, it needs to offer product recommendations personalized to the individual. Coupons should be tailored to the specific products and brands a person has already proven to be interested in. Technology should be used to streamline the purchasing process and make it as easy as possible.
Artificial intelligence is an invaluable tool that many retail organizations use to that end. It’s at the heart of many recommendation engines, for example. Using someone’s previous purchase history, AI is used to recommend products that either complement what they already own or are similar enough that people are likely to be interested in them.
Artificial intelligence can also help with better and more accurate predictive behavior analysis. Using the massive volumes of data that businesses already have access to, it’s possible to better understand the past in a way that sheds light on what the future might hold. In essence, you’re using someone’s past purchasing behavior to understand what they need and want moving forward. This is a great way to learn about trends and patterns you may have missed, all so that you can capitalize on them before any of your competitors can do the same.
Finally, financial services is a perfect example of an industry leveraging artificial intelligence to its full potential.
Think about the sheer amount of time and energy required to put together a risk profile on a potential borrower, for example. Most things in financial services are based on risk, and these profiles need to be as accurate as they are actionable. But what might be acceptable when you apply for a credit card may not be when you apply for a much bigger loan like a mortgage. All things need to be carefully considered.
By leveraging real, pre-existing financial data, artificial intelligence can quickly help create and assess these risk profiles. They can also help personalize financial offerings to give people access to solutions they’re more likely to take advantage of, boost lead conversion rates for smaller institutions in particular, and much more.
Are these goals impossible to accomplish right now without artificial intelligence? Absolutely not. But again, it’s about freeing up more of your time and attention to focus on what is crucial, not just what is “necessary.”
Overall, artificial intelligence has become such a ubiquitous part of our lives in such a short amount of time because it is malleable. The retail and real estate industries are very different, but the same tool (AI) can be used in separate ways to achieve similar results.
In terms of lead generation strategies, AI can help redefine what it even means to find potential customers to begin with. It helps to enhance efficiency, deepen personalization, and increase precision, all in one fell swoop. All this frees up your precious time so that you can focus on developing those real estate relationships, providing healthcare to patients, or increasing the quality of the retail experience for customers.
You get to unlock better lead generation results and free up time to focus on that which really matters – a win-win situation if there ever was one.